(07)Guide
Restaurant content
in Dubai, explained.
What to film, how often, what it costs and how to tell whether it is working. For owners, GMs and marketing managers of restaurants, cafés and hotel outlets.
What actually gets a table booked
Three kinds of content do the work: the dish as a short film (the pour, the cut, the steam), the room at its best hour, and the people, meaning the chef, the team and real guests. A flat photo of a plate under the wrong light is skipped before the price is read. Vertical, sound-on, under thirty seconds, with a hook in the first second, is the format that travels.
How often to shoot
Most venues need one shoot day a month. Menus change, seasons change, brunches and events come and go, and content from opening week stops matching the room within a quarter. A monthly day, planned around your quiet hours, keeps the account current without disrupting service. Openings and reopenings need a denser countdown: teaser, reveal, opening night, first reviews.
Hotels are several brands at once
A hotel is rooms, three restaurants, a rooftop, a spa and an events calendar. Each outlet needs its own content, but the property needs one visual signature so it reads as one brand. That is how we run the ongoing partnership with Kempinski The Boulevard in Downtown Dubai: one signature, every outlet, event coverage delivered while the event still matters.
What it costs
A venue film day is quoted in writing before the shoot, based on the number of dishes, spaces and formats. Brand films start from AED 8,000 and monthly partnerships from AED 12,000 per month, both from our published tiers. Paid distribution (geo-targeted Meta campaigns for brunches, openings and seasonal menus) is scoped separately, with media spend paid to the platform.
How to know it is working
Views are not the KPI. The numbers that matter for a venue are profile visits, taps on directions, calls and reservation links, and bookings that come through a link or QR that only exists in your content. We set these up before the first shoot so that after 60 days we can show you what the content did, not how many people scrolled past it.
The mistakes we see most
Shooting only on opening week. Posting horizontal video cut for the website. Hiring a photographer for a launch night and getting the photos a month later. Boosting posts instead of running a campaign with a booking goal. All fixable, none expensive.