Case Study · Real Estate
Türkiye ↔ Dubai Comparison Reels
Client
Zenvia Real Estate — Dubai property for Turkish-speaking buyers
Industry
Real Estate
Location
Dubai · Türkiye audience
Timeline
May 2026
01 The challenge
Zenvia sells Dubai property to Turkish-speaking buyers — an audience scrolling in Türkiye, not walking into a Dubai sales office. The brand needed reach inside that audience at a scale ads alone can't buy, and content that explains the Dubai opportunity in the buyer's own language.
02 The strategy
Presenter-led, Turkish-language reels built on one repeatable format: direct comparisons between Türkiye and Dubai — the same money, two markets. A comparison carries an argument, not just a property, so it gets forwarded into exactly the WhatsApp and family-group conversations where Turkish buying decisions are actually made.
The execution
- Presenter-led vertical reels in Turkish
- Repeatable Türkiye ↔ Dubai comparison format
- Hooks cut for the first seconds of silent autoplay
- Edited for shares and saves, not just views
- Instagram-first distribution with Facebook syndication
The results.
8.3M
Views · top reel
16.6M
Views · top two reels
343K
Shares · two reels
718K
Interactions · two reels
- 98.5% of top-reel views came from non-followers — earned with the format, not follower count
- 343K shares carried the brand into private buyer conversations
- A repeatable format the brand can run month after month
Key learnings
- An argument out-travels a beautiful property: comparisons get shared
- Language targeting beats geo targeting when the buyer audience is a global diaspora
- A repeatable format compounds — the second reel matched the first within two weeks
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