(05)Guide
Social media marketing
in Dubai, explained.
For founders and marketing managers choosing a social media marketing agency in Dubai: what the agency should actually do, what it costs, what each price includes, how to compare proposals, and what the first 90 days should look like.
What a social media marketing agency in Dubai should do
Four jobs, in order. Positioning: a reason to follow you that a competitor cannot copy in a week. Production: short-form video that earns the first 1.5 seconds on a Dubai feed, filmed and edited, not assembled from stock. Distribution: paid placement on Meta and TikTok so the work reaches buyers, not only existing followers. Capture: a form or WhatsApp path that turns interest into a conversation the same day.
Scheduling posts and sending a monthly report is social media management, not marketing. It is the last one percent of the job. If a proposal is mostly a content calendar, you are being sold posting.
How much does social media marketing cost in Dubai?
Our published prices: Content from AED 12,000 a month (strategy and always-on production), Growth from AED 22,000 a month (content plus paid acquisition, lead capture and weekly cost-per-lead reporting), and Scale from AED 35,000 a month (a dedicated team with funnels, lead qualification and creator programmes). Custom scopes are available. Prices exclude 5% VAT and ad spend is paid to the platforms.
Ad spend is separate and paid to the platforms. Quotes far below these levels usually mean graphic posts instead of filmed video, no shoot days, and no paid distribution. Compare what is produced each month, not the monthly fee.
How to compare proposals
Ask five questions. Who films, and how many shoot days are in the month? Who writes the hooks, and can you see examples with the view counts next to them? Where does a lead go in the first ten minutes? What is reported weekly, and is cost per enquiry one of the numbers? Who owns the raw footage and the ad accounts if you leave?
A portfolio should be reels you can watch, not a mood board. Ours is on the portfolio page, every film playable in full. See also our note on how to choose an agency: the questions apply to any industry.
Platforms and language
Instagram and TikTok carry most consumer attention in Dubai. LinkedIn matters for B2B and for founders. YouTube Shorts is worth it where search intent exists, such as property and hospitality. The platform mix follows where your buyer already spends time, not what is fashionable this quarter.
Arabic or English is a buyer decision, not a brand decision. Many accounts run English as the base with Arabic cuts for specific audiences. We cover the choice in Arabic or English reels for the UAE.
What results look like in the first 90 days
Content quality and reach shift within the first month. A consistent enquiry flow builds over one to three months as paid distribution and the funnel compound. Nobody can promise virality on a date; anyone who does is guessing.
The numbers we report are enquiries, cost per enquiry, saves, shares and profile visits. Views are not a KPI, and we do not publish reach figures we cannot show you the source for. What we will show you every week is where the enquiries came from, what each one cost, and which creative produced them.