Real estate · Dubai
Content and paid acquisition for Dubai real estate brands.
For developers, brokerages and property brands that need launches filled, agents visible and investor enquiries routed to sales. One team runs the content, the media and the lead flow.
(01)Who it is for
Developers
Launch campaigns that fill the registration list, content that keeps the project in the feed until handover, and investor demand from abroad.
Brokerages
A content system the whole agent team can run, lead campaigns per project, and enquiries routed to the right agent while they are warm.
Property brands
Positioning that separates you from every other listing feed, and a steady flow of qualified buyer and investor conversations.
(02)What we run
Seven parts. One accountable team.
- 01
Property content
Listing films, community stories and project footage, shot and edited in-house.
- 02
Agent content systems
Monthly shoot days that turn agents into recognisable faces, with formats they can reuse.
- 03
Project launches
Teaser, launch film and proof content, sequenced around the launch date.
- 04
Meta lead generation
Instant forms and landing page campaigns with qualification questions built in.
- 05
International investor campaigns
Campaigns and content in the buyer's language for markets outside the UAE.
- 06
Landing pages
Project pages built to convert paid traffic, measured per campaign.
- 07
CRM and WhatsApp lead flows
Leads scored and routed into your CRM and WhatsApp within minutes.
(03)How it runs
01
Plan
Buyer profile, markets, budget split and the numbers we will report every week.
02
Produce
Project and agent content from our Dubai crew, cut for each placement.
03
Distribute
Meta and TikTok campaigns, tested creative by creative.
04
Qualify and route
Forms that filter, then CRM and WhatsApp routing to the sales team.
Client work
Mudo Properties
Luxury villas · Saadiyat Island
Agent-led villa films in Turkish for buyers abroad. One shoot, delivered as Instagram, TikTok and WhatsApp cuts, in a format the agent can repeat for every new listing.
Read the case →“Their deep understanding of the Dubai real estate market, combined with strong creative direction, strategic content, and high-quality production, has helped us strengthen our brand and communicate our projects more effectively.”
Also: CLK Properties · Loft Estates · Mudo Properties
(04)Engagement
Monthly partnerships. Launches scoped per project.
Content
from AED 12,000 / mo
Premium always-on content for brands with their own media team.
- ·Creative strategy and monthly content plan
- ·Monthly shoot days with in-house crew
- ·Short-form video and photography
- ·Platform-native edits for every channel
Growth
from AED 22,000 / mo
Content, strategy and paid acquisition run by one team.
- ·Everything in Content
- ·Meta and TikTok campaign management
- ·Creative testing built into every shoot
- ·Lead capture with WhatsApp and CRM routing
- ·Weekly reporting on cost per lead
Scale
from AED 35,000 / mo
Integrated creative, media, funnels and growth infrastructure.
- ·Everything in Growth
- ·Dedicated creative and media team
- ·Landing pages, funnels and lead qualification
- ·Influencer and creator programmes
- ·Launch and campaign planning across markets
Custom scopes for launches, multi-brand groups and regional campaigns. Prices exclude 5% VAT.
Questions, answered.
Do you work with developers or only brokerages?+
Both. For developers we run launch content and investor campaigns per project. For brokerages we run agent content systems and lead campaigns across listings. Property brands and project marketing companies use the same system.
What does real estate marketing with OneByOne cost?+
Growth partnerships, which combine content, paid acquisition and lead capture, start from AED 22,000 a month. Launch campaigns are scoped per project. Ad spend is paid to the platforms and prices exclude 5% VAT.
Can you reach buyers outside the UAE?+
Yes. We plan campaigns by source market and produce content in the buyer's language where it matters, for example Turkish-language villa films for Mudo Properties aimed at overseas Turkish buyers.
Where do the leads go?+
Into your CRM and to the right agent on WhatsApp, with the answers to the qualification questions attached. We report cost per lead and lead quality every week.
Who holds the advertising permit?+
You do. For any listing or property advert we produce or distribute, the brokerage or developer holds the Dubai Land Department and Trakheesi permit and supplies the permit number before publication.
Growth call
Planning a launch or the next quarter?
Tell us about the project or the brokerage, the markets you sell into and the budget you are working with. We come back within one business day.